Football season is right around the corner, and that means the Denver Broncos must spruce up their recently-renamed-but-still-temporary-titled home field.
On Monday, the team affixed makeshift signs on what’s now known as Broncos Stadium at Mile High, including a banner hanging from the south side of the venue. And an emphasis on “makeshift.”
Take a look:
Like using bed sheets as curtains, this isn’t exactly elaborate nor elegant. But it will do for the interim as the franchise continues its search for a long-term sponsor.
Last month, the the Metropolitan Football Stadium District board approved the name change from Sports Authority Field to its current placeholder. Sports Authority, which assumed naming rights in 2011, went bankrupt in 2016, missing a $3.6 million payment. The Broncos were awarded the rights — and the now-defunct company’s $19.2 million contract — in November of that year.
Local crews began removing Sports Authority signage from the stadium back in January, following club president Joe Ellis’ optimistic comments regarding the naming rights.
“I’m hoping we can get it resolved,” he said. “The stadium has been terrific. I’m proud of the way Stadium Management Company and all of them down there have maintained it and kept it up. It’s a great environment. A lot of terrific memories have already taken place there. I expect many more. I look forward to resolving this naming issue as fast as we can.”
Broncos Chief Commercial Officer Mac Freeman, in a statement released after “Broncos Stadium at Mile High” became official, echoed Ellis’ hopefulness.
“While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner,” Freeman said.
“We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium. In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports.”
Nicki Jhabvala of The Athletic reported last month the Broncos “had been close” with companies “in recent months” for a new sponsorship, but no deal was — or is — considered imminent.
Denver had played under the Sports Authority umbrella since 2011, when the former sporting apparel giant purchased the rights from Invesco. Per the terms of the contract, quarterly payments are made to the board rather than an annual payment to Sports Authority.
The Broncos kick off training camp on July 28 and open the regular season at home against the Seattle Seahawks on Sept. 9.